DILEMAS CONTEMPORANEOS: EDUCACION, POLITICA Y VALORES// (AÑO V, NUMERO 2)
Volumen: 5, Numero: 2, Páginas:  p.
Oriented to propose an alternative solution to a social problem, the article provides information of empirical nature that contributes to optimization in the use of private and public resources assigned to the investment / development project Construction of the new oriental market El Prado, Riobamba city, Chimborazo Province, facilitating decision-making associated to the project. Its feasibility is demonstrated, taking into account the analysis of the financial indicators: current net value, internal rate of return, and cost-benefit relationship. In addition, the fact that members of local faculty and university students also participate enhances the academic contribution to the society and can serve as a reference for similar cases.